The impact of driving experience on consumer adoption intentions of electric motorcycles: An analysis of perceived advantage, ease of use, and risk factors
DOI:
https://doi.org/10.61511/stum.v1i2.2024.1273Keywords:
electric motorcycle, consumer adoptions, driving experienceAbstract
Background: his study investigates consumer attitudes and perceptions toward adopting electric motorcycles, focusing on the perceived relative advantage, ease of use, and risk associated with usage. The aim is to examine how driving experience influences these perceptions and ultimately impacts the intention to adopt electric motorcycles. Previous studies have highlighted the relevance of consumer perceptions in adoption decisions, yet few have examined the influence of direct driving experience on perceived advantages, ease of use, and risks associated with electric motorcycles. Methods: A quantitative approach was applied, involving survey-based data collection from a sample of respondents with varying levels of driving experience with electric motorcycles. Structural equation modeling was used to analyze the data. Findings: Findings indicate that driving experience significantly enhances the perceived relative advantage and ease of use, while reducing perceived risk. These factors, in turn, positively influence adoption intentions, demonstrating that driving experience indirectly impacts adoption by shaping perceptions of advantage, ease, and risk. However, direct effects of driving experience on adoption intention were not observed. Expanding on prior research, this study provides insights into how experience shapes consumer perspectives on electric motorcycles, thus contributing to understanding adoption behavior in this sector. Conclusion: driving trials appear essential in promoting adoption, as they cultivate positive perceptions that drive consumer intent. Novelty/Originality of this article: The novelty of this study lies in highlighting the role of experiential factors as indirect mediators of adoption intentions, providing a unique perspective in the context of electric motorcycle adoption.
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