SAFIRA, Fitri Yani Rossa; HALIM, Rizal Edy. Pengaruh social media marketing activities terhadap brand equity perusahaan retail Indonesia pada kalangan generasi z dan millenial. Journal of Entrepreneurial Economic, [S. l.], v. 1, n. 1, p. 1–8, 2024. DOI: 10.61511/jane.v1i1.2024.707. Disponível em: https://www.journal-iasssf.com/index.php/JANE/article/view/707. Acesso em: 7 jul. 2025.