Safira, F.Y.R. and Halim, R.E. 2024. Pengaruh social media marketing activities terhadap brand equity perusahaan retail Indonesia pada kalangan generasi z dan millenial. Journal of Entrepreneurial Economic. 1, 1 (Feb. 2024), 1–8. DOI:https://doi.org/10.61511/jane.v1i1.2024.707.